Adobe officially launched its popular video editing app, Premiere, on iPhones today. The move follows the company’s earlier announcement this month, confirming its plans to bring professional-grade editing to mobile creators. An Android version is also in development.
What Adobe Premiere for iPhone Offers
The new Adobe Premiere mobile app is free to use and designed with creators in mind. It comes with a multi-track timeline for editing videos, sounds, music, and text, all optimized for a small screen. Users also get support for 4K HDR editing, auto-generated captions, and granular controls to adjust color, brightness, and shadows.
For creators recording clips on the go, Adobe added a noise-reduction tool. With a simple slider, background noise can be reduced, making dialogue clearer—ideal for vlogs, interviews, and short-form social media videos.
AI-Powered Features
Adobe is leaning heavily on artificial intelligence to set Premiere apart from rivals like CapCut and Meta’s Edits. Powered by Adobe Firefly, users can:
- Generate background sounds from prompts—or even hum or sing for AI to transform into sound effects.
- Create custom images and stickers for videos.
- Convert static images into dynamic transition clips.
These AI tools, however, require credits, while the basic editing features remain free.
Extra Perks for Creators
Users will also get free access to Adobe Stock’s library of photos, clips, and sounds, giving editors more flexibility without needing third-party assets.
Perhaps most importantly, projects started on iPhone can seamlessly transfer to the desktop version of Premiere through Adobe Cloud—though the reverse workflow (desktop to mobile) isn’t supported yet.
Competing in the Mobile Creator Space
Adobe sees this launch as essential to reaching younger creators who increasingly rely on their phones for editing.
“We know the next generation of creators prefers to edit on mobile. That’s why Premiere on iPhone is a critical way to meet them where they’re at,” said Mike Folgner, Adobe’s product director, in a call with TechCrunch.
Premiere now joins other Adobe mobile-first tools such as Photoshop for iOS/Android and Firefly for mobile.
With its mobile expansion, Adobe is directly challenging CapCut (ByteDance), Meta’s Edits, Captions (backed by a16z), and India-based InVideo—all strong players in the mobile video editing space.