In a major move to reshape AI-powered web interactions, OpenAI has announced the rollout of Memory with Search — a game-changing feature designed to make ChatGPT smarter and more personalized than ever.
The new Memory with Search capability allows ChatGPT to recall relevant details from past conversations and weave them into real-time web searches, dramatically improving the accuracy and usefulness of the results. OpenAI quietly introduced the update via its changelog and support documentation on Thursday, signaling a fresh wave of AI enhancements aimed at staying ahead in the chatbot arms race.
This upgrade comes hot on the heels of OpenAI’s earlier improvements to ChatGPT’s memory system, which recently gained the ability to reference an entire conversation history rather than isolated fragments. Now, with Memory with Search, ChatGPT not only remembers user preferences like favorite foods or locations, but also applies this knowledge dynamically when conducting web searches.
For example, if ChatGPT already knows you’re a vegan living in San Francisco, a vague query like “what are some restaurants near me that I’d like” would automatically transform into a targeted search for “good vegan restaurants, San Francisco” — no extra input needed.
This clever integration of memory and search is OpenAI’s latest step to distance ChatGPT from competitors such as Anthropic’s Claude and Google’s Gemini, both of which have recently emphasized their own memory-focused features.
While the update promises to make AI conversations feel more natural and hyper-personal, Memory with Search remains optional. Users concerned about privacy can disable the feature anytime via the ChatGPT settings under the ‘Memory’ section.
So far, OpenAI hasn’t specified which accounts are eligible for the new feature, but reports from early users on X (formerly Twitter) suggest that the rollout has quietly begun.
As AI chatbots evolve to become more personalized and context-aware, Memory with Search positions ChatGPT at the forefront of this next-generation AI experience, where bots aren’t just responding to queries — they’re remembering who you are.
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