Snapchat has taken a major leap forward in AI-driven augmented reality by launching its first-ever generative AI Video Lenses. Powered by the company’s proprietary generative video model, these cutting-edge Lenses are exclusively available to Snapchat Platinum subscribers, the platform’s premium tier, priced at $15.99 per month.
This launch follows Snap’s announcement of an AI video-generation tool at its Partner Summit last September. A company spokesperson confirmed that the new AI Video Lenses are built upon advanced iterations of this underlying technology, ensuring a more immersive and dynamic user experience.
Snapchat’s AI Expansion: Staying Ahead of the Competition
Snapchat has long been a leader in augmented reality (AR), but as AI continues to reshape the tech landscape, the platform is doubling down on innovation. With its latest AI-powered Lenses, Snap aims to set itself apart from competitors like Instagram and TikTok, offering unique video effects that users won’t find elsewhere.
At launch, Snapchat is rolling out three exclusive AI Video Lenses:
- Raccoon and Fox – These Lenses bring animated furry companions to life, playfully interacting with users.
- Spring Flowers – This Lens creates a stunning zoom-out effect, revealing the user holding a bouquet of vibrant flowers.
Snapchat plans to expand its AI Lens collection, introducing fresh effects every week to keep users engaged and entertained.
How to Use Snapchat’s AI Video Lenses
Accessing the new Lenses is simple:
- Open Snapchat and navigate to the Lens carousel.
- Select your preferred AI Video Lens.
- Capture a Snap using either the front or back camera.
- The AI-generated video will automatically be saved to your Memories.
Snapchat’s AI-Powered Future
In a recent blog post, Snapchat emphasized its ongoing commitment to pushing technological boundaries: “These Lenses, powered by our in-house generative video model, bring some of today’s most advanced AI tools to Snapchatters in a familiar format. We’ve always been at the forefront of integrating AR, machine learning, and AI into our platform, and we’re excited to see how our community uses these new tools.”
This move also highlights Snap’s growing focus on developing proprietary AI models. While the company has previously leveraged AI tools from OpenAI and Google, it is now investing in its own in-house technology to enhance platform capabilities while reducing operational costs. Last month, Snap introduced an AI text-to-image research model for mobile devices, signaling a broader push into AI-driven content creation.
With the launch of these AI Video Lenses, Snapchat is cementing its position as a leader in both AR and AI-powered social media experiences. As the company continues to roll out innovative features, Snapchat Platinum subscribers can expect even more groundbreaking tools in the near future.