The Threads Meta AI feature is officially entering beta testing as Meta expands AI-powered interactions across its social platforms. The new integration allows users to mention Meta AI directly inside Threads conversations to ask questions, get recommendations, and receive real-time context about trending topics.
According to Meta, the feature is currently being tested in Malaysia, Saudi Arabia, Mexico, Argentina, and Singapore for users with public accounts.
The rollout signals Meta’s growing effort to position Threads as more than just a discussion platform by embedding AI-generated assistance directly into conversations.
Threads Meta AI Feature Works Similar to Grok on X
The Threads Meta AI feature works in a way that closely resembles how Grok AI operates on X.
Users can mention Meta AI inside posts or replies and ask questions related to current events, sports, entertainment, or viral discussions. Meta said the AI system is designed to help users get additional context around trends and breaking stories without leaving the app.
Examples shared by the company include questions such as:
- “Why are people talking about the World Cup this month?”
- “Whose Met Gala looks are trending right now?”
- “How are the Knicks doing in the playoffs?”
Once mentioned, Meta AI responds publicly through the @meta.ai account and replies in the same language used within the original post.
Meta Wants Threads to Become an Information Hub
By integrating AI responses directly into conversations, Meta appears to be expanding Threads beyond simple social interaction.
The company said the feature is intended to provide contextual information, recommendations, and conversation support directly inside ongoing discussions.
That strategy mirrors how many users already interact with AI systems on social media platforms, especially on X, where people frequently ask AI chatbots to explain viral posts or verify questionable information.
The Threads Meta AI feature could help Meta compete more aggressively in the growing race to combine AI assistants with social networking experiences.
AI Visibility on Social Platforms Comes With Risks
The expansion of AI-generated replies into public conversations also raises moderation and safety concerns.
The report points to previous issues involving Grok on X, including controversial AI-generated posts that attracted criticism online.
While Meta says its AI systems include stronger safeguards, the company acknowledged users may still want more control over how often Meta AI appears in their feeds.
According to Meta, users can mute the @meta.ai account, mark Meta AI posts as “Not interested,” or hide AI replies directly from their own conversations.
The company also said it plans to gather feedback during the beta testing phase before rolling the feature out more broadly.
Meta Continues Expanding AI Across Its Ecosystem
The Threads Meta AI feature is part of Meta’s wider push to integrate AI tools across its products and platforms.
Over the past year, the company has introduced Meta AI experiences into apps including Facebook, Instagram, WhatsApp, and Messenger as competition around consumer AI assistants continues intensifying.
Threads now appears to be the latest platform where Meta is experimenting with combining AI-generated responses and real-time social engagement.
For now, the feature remains limited to a small group of test markets as Meta evaluates how users interact with AI directly inside public conversations.
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