Google continues to revolutionize online shopping by expanding its popular virtual try-on tool to include shoes and launching it in new countries like Australia, Canada, and Japan. This innovative AI-driven feature lets shoppers see how billions of products, now including footwear, would look on them in real time using just a full-length photo.

Advanced AI for Realistic Fits

Using sophisticated AI, Google’s try-on technology accurately perceives shapes and depth, preserving the subtle details for a realistic product preview. Shoppers can now virtually try on sneakers, heels, and more, answering the question: “Can I pull off these shoes?” quickly and conveniently—all without leaving their homes.

Expanding Reach and Engagement

Following a successful rollout in the U.S., where users engage more with try-on images than standard listings, Google’s virtual try-on tool will soon be accessible to shoppers in Australia, Canada, and Japan. This expansion is part of Google’s effort to enhance e-commerce experiences worldwide by making shopping more interactive, personalized, and confidence-boosting.

How to Use the Try-On Shoes Feature

To use the new feature, shoppers simply tap a product listing on Google Shopping, select “try it on,” and upload a full-length photo. Moments later, they can see how different shoe styles fit their look, helping make smarter buying decisions online.