Amazon Ads has officially launched its AI-powered Video Generator in India, expanding access to one of its most innovative advertising tools yet. The Amazon Ads Video Generator helps businesses quickly create professional-quality video ads — in minutes — using just their existing product images, videos, or Amazon product pages.

The expansion, which also includes Canada, France, Germany, Italy, Mexico, Spain, and the United Kingdom, marks a major step in Amazon’s mission to make video advertising accessible for all brands — from small businesses to global enterprises.

How the Amazon Ads Video Generator Works

The Amazon Ads Video Generator uses generative AI to automatically build multi-scene video ads complete with transitions, background music, and realistic product demonstrations. Advertisers can simply:

1. Upload their product images or video assets,
2. Choose an Amazon product detail page, and
3. Click “generate” to receive up to six high-quality video ad options.

It even allows users to summarize long-form videos into shorter ad-friendly versions, perfect for Sponsored Brands or other performance campaigns.

According to Amazon, the tool is completely free for advertisers and aims to reduce the creative barrier to video marketing — one of the most time-consuming and expensive parts of running digital ad campaigns.

Amazon Ads India on Empowering Businesses

Kapil Sharma, Director at Amazon Ads India, highlighted how the new AI tool is designed to empower advertisers who previously lacked the resources to produce compelling videos.

“At Amazon Ads, we develop AI products that solve real problems for customers. In India, many advertisers — especially small and medium-sized businesses — have told us about the challenges of creating video content,” Sharma said.

“The Amazon Ads Video Generator directly addresses this by transforming a single product image into multiple sophisticated video options. It’s helping democratize access to video advertising and enabling every business to tell its story more effectively.”

Fast Growth Since U.S. Launch

The Amazon Ads Video Generator first launched in the U.S. earlier in 2025 and has seen remarkable growth since. According to Amazon, usage of the tool has quadrupled in Q3 compared to Q2, as more advertisers experiment with AI-assisted creativity.

Even more telling, Amazon reported that over 60% of products advertised through the Video Generator had never been promoted via Sponsored Brand video ads before, proving that the feature is helping new brands enter the video marketing space.

Businesses See Real Results

Indian brands are already excited about the arrival of the Amazon Ads Video Generator.
Sohrab Khanda, Chief Online Business Officer at Glen Home and Kitchen Appliances, said the tool completely changed how their brand approaches video content.

“As a growing brand, producing quality video content for each product launch was always a challenge. The Amazon Ads Video Generator has transformed that — what used to take weeks can now be done in minutes. It lets us test creative ideas faster and optimize campaigns in real time.”

Part of Amazon’s Bigger AI Advertising Push

The rollout of the Amazon Ads Video Generator follows Amazon’s earlier launch of its AI Image Generator, another tool designed to help advertisers quickly produce visuals. Together, these generative AI tools are part of Amazon’s larger strategy to make AI-driven advertising faster, smarter, and more cost-effective.

By blending automation with creative flexibility, Amazon is positioning itself as a leader in generative AI for advertising, competing with the likes of Google and Meta, which are also racing to integrate similar capabilities into their ad platforms.

The Future of AI Advertising

With the Amazon Ads Video Generator now available in India, small businesses and big brands alike can create polished, ready-to-run video ads — no editing skills required.

By removing technical barriers and speeding up production, Amazon aims to redefine how advertisers create, test, and scale their video marketing strategies.