Amazon is taking personalized shopping to a whole new level with the launch of its Amazon AI-powered Interests feature. This innovative tool, currently available to a limited group of U.S. customers, continuously tracks new products that match users’ unique passions and hobbies. By leveraging AI, Amazon simplifies product discovery, helping shoppers find relevant items without the hassle of manual searching.

How the Amazon AI-Powered Interests Feature Works

The Amazon AI-powered Interests feature acts like a personal shopping assistant, monitoring Amazon’s vast marketplace for new and relevant products based on user-defined preferences. Whether you’re into model-building kits, brewing gadgets, or the latest sports gear, Interests can curate product recommendations tailored to your needs.

Users can create personalized shopping prompts using everyday language. For instance, you can specify:

• “Modern wall art made of black metal with a geometric design for industrial-style home decor”
• “High-quality coffee brewing tools and accessories for espresso lovers”
• “Affordable fitness gear under $50 for home workouts”

Once set, the AI continuously scans Amazon’s store, sending alerts when matching products become available, are restocked, or go on sale.

How to Use the Interests Feature

1. Accessing the Feature: Open the Amazon Shopping app, navigate to the ‘Me’ tab, and tap on ‘Interests’ (only available to select U.S. users).

2. Creating New Interests: Click ‘Get Started’ and describe your shopping preferences in detail.

3. Automated Product Discovery: Once your prompt is saved, Interests works in the background, updating your feed with relevant product suggestions.

4. Editing Your Interests Prompt: Need to refine your search? Tap the ‘pencil’ icon to update your description, specify colors, materials, or price ranges, and instantly see updated recommendations.

The AI Behind the Amazon AI-Powered Interests Feature

Amazon’s Interests feature utilizes large language models (LLMs) to process natural language queries and translate them into actionable search attributes. For instance, if you request “natural makeup products from top brands for a summer glow”, the AI recognizes “top brands” and suggests high-quality, recognized makeup options.

By continuously analyzing Amazon’s vast inventory, the Interests feature ensures that users receive timely updates on new arrivals and deals that align with their shopping preferences.

AI Innovation at the Core of Amazon’s Shopping Experience

The Amazon AI-powered Interests feature is part of a broader AI-driven shopping transformation. Amazon is integrating generative AI tools such as:

• Rufus: An AI shopping assistant that answers customer queries.
• AI Shopping Guides: Personalized recommendations to simplify decision-making.
• Review Highlights: AI-generated summaries of product reviews to improve buyer confidence.

With these advancements, Amazon is making online shopping faster, easier, and more personalized, ensuring users always find what they need—effortlessly.

What’s Next for Amazon AI-Powered Shopping?

Currently, the Amazon AI-powered Interests feature is available to a limited number of U.S. users on iOS, Android, and the mobile website. A broader rollout is expected in the coming months, expanding this AI-driven shopping experience to more customers.

By automating product discovery and tailoring recommendations to individual preferences, Amazon is setting a new standard in e-commerce, proving that AI-driven shopping is the future.

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