Google has begun showing AI chatbot ads inside user conversations on select third-party platforms, a move that signals the company’s latest approach to monetizing conversational search experiences.
According to a Bloomberg report citing people familiar with the matter, Google’s AdSense advertising platform started integrating with some AI chatbot services earlier this year. This rollout follows testing partnerships with AI search startups like iAsk and Liner.
AdSense for Search Expands Into Conversational AI
“AdSense for Search is available for websites that want to show relevant ads in their conversational AI experiences,” a Google spokesperson reportedly told Bloomberg. While the company has not issued a formal announcement, the feature appears to be gradually extending across supported chatbot environments.
A Strategic Response to AI Search Competition
The development underscores Google’s effort to maintain its advertising dominance as users increasingly turn to AI chatbots such as OpenAI’s ChatGPT, Anthropic’s Claude, and Perplexity AI for quick answers and web searches, potentially bypassing traditional search engines.
Google, which has invested significantly in large language model technologies, continues to evolve its advertising model alongside its AI portfolio. In late 2023, the company began embedding ads into its AI Overviews — automatically generated responses shown for certain search queries.
No Official Statement From Google Yet
While Google has not yet responded to public inquiries about the scope or future plans for AI chatbot ads, the quiet launch reflects the company’s broader strategy to integrate monetization into emerging AI-powered platforms without disrupting user experience.
As the boundaries between traditional search and conversational AI continue to blur, Google AI chatbot ads may become a defining element of how digital advertising adapts to the new era of artificial intelligence.
Google’s quiet rollout of advertising in third-party chatbot experiences could reshape the digital ad landscape, especially as AI-driven interfaces increasingly become the go-to entry point for information retrieval.
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