Spotify monthly active users reached a new milestone in the fourth quarter of 2025, with the streaming giant reporting 751 million MAUs, according to its latest earnings update.

The figure represents an 11% year-over-year increase, rising sharply from 713 million users in the previous quarter. The growth underscores Spotify’s continued global expansion and strong user engagement across both free and paid tiers.artist

Premium Subscribers Continue to Rise

Alongside the surge in Spotify monthly active users, the company also reported solid growth in paid subscriptions. Premium subscribers climbed 10% year over year, increasing from 263 million to 290 million users.

Europe remains Spotify’s largest premium market, accounting for 36% of subscribers, followed by North America at 25%. The company continues to see strong momentum across international markets as paid adoption rises.

AI Plays a Role in Spotify’s Growth Strategy

Spotify credits part of its expanding user base to its focus on emerging technologies, including artificial intelligence.

“We consider ourselves the R&D department for the music industry,” said Gustav Söderström, Co-CEO of Spotify. He noted that the company’s ability to quickly understand and deploy new technologies has helped it capture long-term value, adding that those who embrace AI and move fast stand to benefit the most.

In late 2025, Spotify also announced plans to reduce AI-generated “slop” on the platform, while shifting toward more artist-first AI music products, though specific details were not disclosed.

Spotify Wrapped Drives Record Engagement

Spotify also highlighted the success of its annual year-end campaign. December’s Spotify Wrapped delivered record participation, with more than 300 million engaged users.

The campaign generated 630 million shares across 56 languages, reinforcing Spotify Wrapped as one of the platform’s most powerful engagement drivers and a key contributor to the continued rise in Spotify monthly active users.

A Strong Finish to 2025

The latest figures reflect a strong close to the year for Spotify, as user growth, premium adoption, AI investments, and cultural moments like Wrapped combine to push the platform to new highs.

With Spotify monthly active users now well past the 750 million mark, the company continues to strengthen its position as the world’s leading audio streaming platform.