X AI-generated war content disclosure policy is now in effect, with the platform announcing that creators who post AI videos of armed conflict without proper labeling will face financial penalties.

On Tuesday, X’s head of product, Nikita Bier, said users who share AI-generated videos depicting armed conflict without disclosing that the content was created with AI will be suspended from the company’s Creator Revenue Sharing Program for 90 days.

Today we are revising our Creator Revenue Sharing policies to maintain authenticity of content on Timeline and prevent manipulation of the program.

During times of war, it is critical that people have access to authentic information on the ground. With today’s AI technologies,…

— Nikita Bier (@nikitabier) March 3, 2026

If the behavior continues after the suspension ends, the creator will be permanently removed from the program.

X AI-Generated War Content Disclosure Policy and Enforcement

Bier explained the reasoning behind the new X AI-generated war content disclosure policy in a post on the platform.

“During times of war, it is critical that people have access to authentic information on the ground. With today’s AI technologies, it is trivial to create content that can mislead people,” he wrote.

Under the new rule, anyone posting AI-generated videos related to armed conflict must clearly disclose that the content was made using AI. Failure to do so will trigger a three-month suspension from the Creator Revenue Sharing Program.

X said it will identify misleading posts through a combination of generative AI detection tools and its crowdsourced fact-checking system, Community Notes.

The move addresses concerns about AI deepfake war misinformation circulating during periods of armed conflict, when access to reliable, verified information becomes especially critical.

Revenue Incentives and X Creator Revenue Sharing Program Suspension

X’s Creator Revenue Sharing Program allows eligible users to earn income based on the advertising revenue generated by their posts. While the program was designed to boost engagement and encourage content creation, critics argue it can incentivize sensational or misleading posts designed to attract clicks and reactions.

The X Creator Revenue Sharing Program suspension tied to the new policy specifically targets creators who attempt to monetize misleading AI-generated war content. However, the restriction applies only to armed conflict scenarios.

Outside of war-related material, AI-generated media used for political messaging or influencer marketing remains permitted under the updated policy. That means the new rule is a focused intervention rather than a broader crackdown on AI-generated misinformation across the platform.

Given how easy it has become to create convincing AI deepfake videos and images, the company’s approach centers on removing financial incentives for unlabeled war-related AI content rather than banning it outright.

The X AI-generated war content disclosure policy signals that the platform recognizes the risks associated with AI-generated conflict footage, particularly when such content could influence public perception during active hostilities. Whether this limited enforcement measure will meaningfully curb war misinformation remains to be seen.